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Buoy, the hydration boost you can add into any drink has made its way inside a craft non-alcoholic beer. Happy day! Let's find out more about how these two companies put their heads together to come up with one wicked hydrating beer.
Essential Takeaways
- We partnered up with WellBeing Brewing Co. to make the healthiest NA beer in the world. Cheers to cracking a cold one at the gym!
Press Release
ST. LOUIS - WellBeing Brewing Company partnered with hydration-focused startup Buoy Hydration to make WellBeing Victory, a non-alcoholic American golden wheat with a hint of orange flavor and more electrolytes than a Gatorade. WellBeing Brewing’s CEO Jeff Stevens made it to be the “world’s healthiest beer”.
Stevens chose to team with Buoy because of how much hydration and health benefits they can pack into a beer without changing its taste. Buoy partners with ready-to-drink beverage companies to make new, healthy product SKUs. With their all-natural, flavorless hydration blend, companies can fortify their drinks with electrolytes, vitamins, and antioxidants without adding sugar and calories.
Finally, a beer that’s proud of its nutrition label. Non-alcoholic beer drinkers already enjoy the health benefits of naturally occurring polyphenols, or micronutrients packed with antioxidants and anti-inflammatories, that the alcohol in conventional beer counteracts. Each can of WellBeing Victory Wheat is fortified with three servings of Buoy’s flavorless electrolyte, vitamin, and antioxidant blend.
Adding electrolytes into the brewing process marked a major health milestone for beer. 75% of Americans are chronically dehydrated according to the Center for Disease Control and other surveys.
“Dehydration prevents your brain and body from functioning optimally and most of us are living our lives under the optimal hydration level”says Dr. Lianli Li, PhD in Pharmaceutical Sciences and President of Gateway Pharmaceutical in St. Louis, who helped Buoy’s founders create their electrolyte formula. “WellBeing Victory Wheat gives consumers the opportunity to enjoy craft beer without sacrificing hydration or health.”
Since its release in the Midwest in May 2019, WellBeing Victory Wheat has flown off shelves. It’s currently sold in over 1,000 retailers including every Total Wine, over 100 BevMo! locations, select Whole Foods and hundreds of popular major Midwest retailers. It’s the number one selling non-alcoholic 16oz beer, and one of the best-selling non-alcoholic beers in the country. Stevens is expanding WellBeing Brewing’s production capabilities to meet WellBeing Victory’s surging demand.
So, go ahead, crack a beer at the gym, after a run, or before bed - cheers!
'Victory Wheat' Nutrition Label
With Buoy’s hydration boost, each 16oz can of WellBeing's Victory Wheat delivers vital nutrients, including:
- Calories: 85
- Protein: 3g
- Carbohydrates: 16g
- Fat: 0
- Sodium: 87mg
- Potassium: 42mg
- Chloride: 183mg
- Calcium: 2mg
- Vitamin B5: 9mg
- Vitamin B1: 6mg
- Vitamin B5: 9mg
- Vitamin B6: 12mg
About WellBeing Brewing Co.
WellBeing Brewing Company is one of the first breweries to be solely dedicated to brewing non-alcoholic craft beer. Founded in St. Louis, Mo. by proudly non-alcoholic, Jeff Stevens, WellBeing offers four signature non-alcoholic craft beers – Heavenly Body Golden Wheat, Hellraiser Dark Amber, Intrepid Traveler Coffee Cream Stout, and WellBeing Victory Wheat. For more on the WellBeing Brewing story and to purchase beer online, visit WellBeingBrewing.com.
About Buoy Hydration
Buoy Hydration is a hydration start-up dishing out easy squeezy electrolytes designed to be added into every kind of drink. All-natural hydration without the sugar, calories, or artifical ingredients. Buoy donates one bottle to a partnering nonprofit organization for every bottle purchased from their website. In addition to their direct-to-consumer squeeze bottles, they also partner with other beverage companies to help them innovate by creating healthier and more hydrating versions of their beverages without altering their flavor profiles. Learn more about product collaborations with Buoy.
